NHN's Gaming Revival: Can New Titles Turn the Tide?
NHN is making a bold move to revive its gaming business by launching two new titles, ‘Abyssdia’ and ‘Oshi no Ko: Puzzle Star’, simultaneously. These releases come at a time when market expectations are high due to easing regulations on web board games. However, despite the excitement surrounding these new titles, the question remains: will they translate into substantial profitability for the company?
‘Abyssdia’, a collectible RPG, has already made waves by ranking #1 in popularity on Google Play in Korea shortly after its launch. Meanwhile, ‘Puzzle Star’, based on the popular anime IP, achieved the same feat on Japan’s Apple App Store. Yet, NHN’s CEO has set ambitious goals for revenue growth, aiming for a 30% increase by 2025, a target that seems increasingly challenging given last year’s modest growth of just 4.4% in the gaming sector.
As NHN navigates the complexities of converting initial player interest into sustainable revenue, industry observers remain cautious. The reliance on published titles and external IPs raises concerns about the potential for large-scale profits. Will NHN’s strategy pay off, or will it continue to struggle in a competitive market? Only time will tell.
Original source: https://it.chosun.com/news/articleViewAmp.html?idxno=2023092158039