In a landmark decision, a European court has ruled that the iconic design of the Rubiks Cube, including its shape and colors, should never have been granted trademark protection. This ruling comes after a protracted legal battle between Toronto-based Spin Master Toys and Greeces V-Cube, highlighting the complexities of intellectual property rights in the toy industry. The court’s decision not only impacts Spin Master but also sets a significant precedent for how design trademarks are evaluated in Europe.