In a recent announcement, Gearbox has confirmed that the highly anticipated Borderlands 4 will retail for $70 for its standard edition, putting to rest concerns about a potential $80 price tag. This decision comes after Gearbox CEO Randy Pitchford faced backlash for suggesting that “real fans” would find a way to pay more. The confirmation of a $70 price point is a relief for many gamers who were worried about the rising costs of new titles.